Venture Vista
The objective was to design a brand identity and map system for a travel agency that focused on short trips. The designs needed to feel modern and minimal, but playful. I created a logo, a system of non-traditional poster maps, and a set of accompanying promotional brochures, and merchandise. I was able to choose which destination would be promoted, I chose Los Angeles, CA.
Explorations
Why Venture Vista?
For this system I choose colors, elements, and imagery related to the destination. I aimed to make something that felt playful, abstract, and modern, which are some characteristics that I believe fit the art scene of the city. The maps were intentionally designed and organized in a way that would serve as an itinerary during the trip, and then a keepsake afterwards.
The branding for the business is more minimal and clean, meant to fit the agencies fast and sleek style.
Colors & Logos
System
