ONE Skincare
I designed the brand identity and packaging for a mens skincare line that felt modern, and natural, and that would appeal to men. The designs also needed to communicate the brand‘s commitment to using organic ingredients as well as the product's versatility.
I decided on a minimal, modern and earthy. Using patterns, imagery, and colors inspired by the products ingredients, I aimed to create something that felt engaging and approachable, while also highlighting the brand's values.
Sketches
WHY ONE?
The name for the brand came from the the brand’s core values of inclusivity and versatility —
ONE step, ONE for Everyone.
Based on research and surveying of the men in my life I realized that men will gravitate towards minimal and simple looking skincare. For my end results I chose a combination of simplicity and organic feeling elements to represent the brand.
COLORS & LOGOS
Packaging
